Trunk shows were originally a great way for designers to directly sell to consumers. They are a great way to test out new product before making a huge commitment on a big order, give the customers a chance to meet the designer, and the designer a chance to make personal relationships with customers, ultimately resulting in brand loyalty and new clientele. Today they are still extremely important for smaller brands. It gives them the exposure they need to reach a bigger audience that they wouldn’t get otherwise if they were just online or just unknown. Also, trunk shows are important for special occasions, like wedding dress hunting, because it allows the customer to work with the designer or sales executive directly to exactly achieve the perfect dress for the big day.
Here is a mock Trunk Show invitation I made for Urban Outfitters Mens!
The F Word 
I really like your trunk show invitation, it looks fun, summery and like a cool event I wouldn’t want to miss. I also like how in your post you mentioned that trunk shows are important because people get to meet the designers behind the clothes that they’re buying, I’ve gotten to do that a few times and it just makes it all the more meaningful for me to wear the clothes later on.
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Your ad is fun and enticing. I would want to visit if it was real. It gives the idea of a trunk show fun and youthful, which will attract younger consumers!
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Your flyer for the project is really cool and it looks really professional. I can also see how you implemented your theme into it as well the photo of the guy represents the Urban Outfitters aesthetic very well. I also agree with what you said on why trunk shows are important today.
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I like what you saying about importance of trunk shows. I also realize, for the customer, trunk shows provide a chance to purchase new items that are not yet on the market and a chance to meet your favorite designer.
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