For our Creative Fashion Presentations class we made a video lookbook presentation to showcase our store we created called Hidden Treasure. It is a consignment store so all of the pieces are previously owned. Our video showcases all thrifted and vintage pieces and we did this to show that you can still look stylish without hurting the environment. We had a great time making the project — It allowed us to have a lot of creative freedom and fun! Also, most importantly, it let us shed light on an important topic and speed the idea of sustainable shopping.

Photos taken by Claire Eckert

An invitation in our press kit we made for an even by our store

https://drive.google.com/a/fitnyc.edu/file/d/1pG9gQobzgr5Pk-F5VoxHCmDCuy0613g3/view?usp=drive_web

Painting nails may have started as early as 3000 BC, but fun nail art is a becoming a widely adopted trend. On social media and in person I have seen a huge following of crazy cool nails! Different colors for each nails, patterns, words and more. We often forget that nails are an accessory. They are a great way to show off your style and add to your look. It also truly can be an art form and a very interesting representation of someone’s creativity. It takes major talent and a steady hand to paint on a canvas as small as a nail so shout out to the nail techs out there! Here are some of my favorite looks and nail artists! What nails would you try?

Photos taken from @topknotnails on Instagram

Photos taken from @anouskaanastasia on Instagram

Lets look at Lookbooks! Lookbooks are an amazing way a brand can show off their new line or products. Whether it is in video or photo format, it shows the products in use and provides a view at how the consumer can rock it. It helps to see the product to believe you need to buy it!

Photos taken from https://www.zadig-et-voltaire.com/eu/en/lookbook-ss-19/

Above is Zadig and Voltaire’s Spring Summer 2019 Lookbook. Personally, I love it! I think it is such a fun and interesting way to show the product and other items that go with it. You can see the Western influence in a lot of garments along with some really fun elements like tie-dye. I think it is an important selling strategy because by showing an outfit and not just on item, the consumer might by the whole look rather than a piece.

Trunk shows were originally a great way for designers to directly sell to consumers. They are a great way to test out new product before making a huge commitment on a big order, give the customers a chance to meet the designer, and the designer a chance to make personal relationships with customers, ultimately resulting in brand loyalty and new clientele. Today they are still extremely important for smaller brands. It gives them the exposure they need to reach a bigger audience that they wouldn’t get otherwise if they were just online or just unknown. Also, trunk shows are important for special occasions, like wedding dress hunting, because it allows the customer to work with the designer or sales executive directly to exactly achieve the perfect dress for the big day.

Here is a mock Trunk Show invitation I made for Urban Outfitters Mens!