Lets look at Lookbooks! Lookbooks are an amazing way a brand can show off their new line or products. Whether it is in video or photo format, it shows the products in use and provides a view at how the consumer can rock it. It helps to see the product to believe you need to buy it!
Photos taken from https://www.zadig-et-voltaire.com/eu/en/lookbook-ss-19/
Above is Zadig and Voltaire’s Spring Summer 2019 Lookbook. Personally, I love it! I think it is such a fun and interesting way to show the product and other items that go with it. You can see the Western influence in a lot of garments along with some really fun elements like tie-dye. I think it is an important selling strategy because by showing an outfit and not just on item, the consumer might by the whole look rather than a piece.
The F Word 
I agree with you that lookbook is a great selling strategies. I think there are some principles that can be generally applied to all cookbooks. I believe the most important principle is good photography. The lookbooks won’t be great if it does not have high quality, professional photo to work with, and therefore I think great lookbook starts with a stylized photo shooting!
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This was a very cool look book! I really like the aesthetic and how it’s simple yet still somewhat editorial. I do agree that I think lookbooks are great for advertising purposed. Even though its a soft sell, it still works!
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I love this look book! I love the western influence on the garments as well as the usage of pastels. I also agree with you that look books provide an interesting view on how to piece items together.
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This look book is amazing. It is cool to see the mix of pastel colors with a funky rock vibe. It really shows how the clothing can be utilized in many different ways!
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Love how cohesive this look book is! It gives us a really good idea of what the brand is trying to push it’s consumers towards. I also love how you set up the post, it flowed very well.
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